The Team

Jos Boin, founder of Blue Rivet, started working during his holidays at the age of 15 in the Levi’s warehouse in Amsterdam, where his father was employed. This marked the start of a long successful career in fashion.

The past decades he founded and worked for smaller and bigger fashion companies. His background is mostly in traditional wholesale, for that reason he felt the need to found a pure online brand anno 2021. Less players in the supply chain and the best set-up to stay completely true to oneself. 

Blue Rivet stands for a high quality product out of sustainable fabrics, with an excellent fit, in a wide pallet of colour options, for a fair price. The online shop offers a top-end experience by making it as simple as possible for the customer/consumer in use.

To realize the brand and its ambitions, Jos has partnered with 2 professionals in the business. Nicolien Mastenbroek en Steven Harting.